clothing brands have become mass-produced in recent years. can a clothing brand still be unique? maxi tries to do just that with his label RIPE by combining art with clothing. t-shirts form the canvas for his artistic ideas, which deal with entertainment, pop culture and internet hype. using various, more original printing techniques such as screen printing, RIPE creations are created by hand and staged in an entertaining way to match the artistic idea. in this process, each item of clothing becomes part of a complete work of art - exclusive, unique and anything but mass-produced.